Hi!  I'm Lee

Born and raised in Los Angeles, I've been creating things for as long as I can remember. Before I knew what branding was, I was designing camp t-shirts, inventing businesses, and turning every new idea into a full-blown world in my head. After graduating from FIDM with a degree in Graphic Design, I jumped into the creative industry and never looked back. Over the years, I've worked with everyone from small family-owned businesses to major fashion brands, helping bring ideas from scribbles and daydreams to real-life brands people connect with. Along the way, I've been lucky enough to meet incredible people, work across a wide range of industries, and play a part in launching businesses and building brands from the ground up. At the heart of it all, I just love creating. Whether it's a logo, a website, packaging, or a full brand identity, my goal is always the same: to make something thoughtful, memorable, and magical. ✷