Hi! I'm Lee

Born and raised in Los Angeles, I’ve always been the type to make something out of nothing : sketching on napkins, creating random t-shirts for my friends and designing imaginary brands long before I knew what a brand even was.

After graduating from FIDM with a degree in Graphic Design, I dove into the creative world headfirst, working with everyone from global fashion houses to family-run coffee shops. Somewhere between late-night design sprints and countless Pantone swatches, That’s Nice was born — a studio built around thoughtful design.

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At That’s Nice, I believe great design doesn’t just look good — it feels good. It tells a story. It makes someone stop scrolling for half a second and think, “hey, that’s nice.” Whether I’m crafting a full visual identity, designing packaging , or building a website that feels like your digital home, I approach every project with the same intention: to create something timeless, personal, and a little bit magic.

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When I’m not designing, I’m probably walking my dog, , coming up with new recipes in my kitchen, or dancing at a dj set — always looking for beauty in the everyday.

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Through That’s Nice, I get to blend art, strategy, and storytelling — helping brands (and people) show up beautifully and authentically in the world.

Because when your brand feels aligned, intentional, and full of personality… that’s when the magic happens.